Dubuque Innovation Center

Working directly with PSAI, GNU was tasked with developing a name and identity for this newly acquired asset. Due to it’s close proximity to HWY 101 in South San Francisco a key goal
was to develop a strategy and design that could better enhance visibility of the project. 

GNU explored several solutions, with one sculptural approach utilizing a contemporary take on the DNA helix as a form to hold the project identity and create a unique visual brand for the property.