Rosewood Commons

The old AT&T campus (formerly CA Center) located in Pleasanton, CA was in dire need of being re-positioned. Originally designed as a secure site with insulated exterior plaza, Swift hired RMW and RHAA to redesign the campus to have a more multi-tenant friendly appeal. GNU was hired to examine a new approach to the Campus Wayfinding and sign program. The implemented approach spoke to both the scale of the campus and the scale of buildings. Small ineffective address numbers have now been paired with eye catching sculptural building IDs and super graphics.